Precision, skill and a determination to SHAPE the Indian publishing landscape into the most innovative space in the world is being spearheaded by Paprika Media today.

Paprika smartly balances the flexibility of a small organisation, with the resources of a corporate powerhouse (ESSAR). This unique combination allows us to be both nimble and stable at the same time…a rarity amongst publishing companies, particularly in India.

Paprika Media is a Mumbai based publishing house founded in 2004 by Smiti Ruia.

Paprika Media recently tied up with the UK based publishing company, Time Out (www.timeout.com) to publish Indian editions of Time Out for the major metros.

Additionally, Paprika has taken on several strategic publishing projects from producing a monthly magazine for Mumbai’s premier shopping destination (High Street Phoenix) to producing a bimonthly tourism magazine for the Rajasthan Tourism Board.

Paprika Media marks the Essar Group’s foray into the publishing industry. The Essar Group is one of India’s largest corporate houses, straddling business in both the manufacturing and consumer sectors, in both the old and new economies.

Essar provides Paprika Media with innumerable support, namely a strong financial backing, general business know how & knowledge of the Indian market as well as important support from a legal & governmental perspective.

Paprika Media is a separate business entity with a young, creative & dynamic team.

The Essar Group is one of India's largest corporate houses with interests spanning the manufacturing and service sectors in both old and new economies: steel, oil & gas, power, telecom & BPO, shipping and construction.

The Group has an asset base of US $5 billion (Rs.230 billion) and a turnover of over US$ 2.2 billion (Rs. 100 billion). Strategic investments made by the group over the past decade have resulted in the creation of tangible and intangible assets that are at the heart of the Indian economy.

The Group takes pride in being a high-performance multinational organisation, providing world-class services and products. Manned by a highly efficient and dynamic team of employees, the Group is growing stronger every day. A committed corporate citizen, the group provides unwavering support to the community as well as initiates various social and ecological drives that have a positive impact on society.

For decades, we have quietly touched the lives of millions of people with the steel to build cars, the oil to fuel factories, the power to light up thousands of lives and the pipelines to bring drinking water to remote villages. Today, we have come closer by connecting customers with our cellular phone services and talking to thousands of people through our call centres, a countrywide chain of fuel outlets and marketing steel at the retail level.